Setting up solicitations based on hardwiring

.One of the hardest stages of asking for money is getting the appointment. The good news is that getting the appointment is mostly about consistency and polite persistence. But hardwiring plays a role too. For a more complete description of the four DISC quadrants, click the image to go to Marc’s talk from the 2017 […]

Email deliverability is more than double opt-in

Nonprofits love sending email. It doesn’t take all the printing time of direct mail. And it costs less. But what if your emails aren’t getting to your list? In the last few weeks, Google and Yahoo have tweaked their algorithms – the systems they use to determine if your email is wanted or unwanted. In […]

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